FUJIFILM LAUNCHES HYBRID INSTANT CAMERA ‘INSTAX WIDE EVO™’
· High-end model designed to make every shot a masterpiece with its extensive range of effects
· Introducing new WIDE format film ‘Brushed Metallics’ with metallic-like texture and luxurious design
1. Fujifilm (Malaysia) Sdn. Bhd. Instax Division Marketing Manager Tan Shook Chin (陈淑晶)
2. Fujifilm Instax Malaysia brand ambassador Erissa Puteri Hashim
3. Fujifilm (Malaysia) Sdn. Bhd. Managing Director Kensuke Aragane (荒金健介)
4. Fujifilm Instax Malaysia brand ambassador William Seng (成志缘)
5. Fujifilm (Malaysia) Sdn. Bhd. Electronic Imaging & Instax Division Senior Sales and Marketing Manager Thomas Kwan (关颂熹)
Petaling Jaya, 12 February 2025 — FUJIFILM Malaysia (Managing Director: Kensuke Aragane) announces the launch of the high-end hybrid instant camera, ‘instax WIDE Evo™’ (WIDE Evo) on 12th February 2025, locally. There will be an early bird promotion, while stocks last from 12th February. During the promo, with every purchase of the WIDE Evo, the buyer will be entitled to a free premium camera case and 16GB Sandisk MicroSD. The purchase can be done at any Fujifilm direct EC store and selected online and offline authorized dealers’ stores.
Aragane excitedly shared that, “The ‘WIDE Evo’, following the globally successful ‘instax mini Evo™’, is compatible with double-card-sized WIDE format film. The ‘WIDE Evo’ allows users to take pictures by viewing the LCD monitor on the back of the camera and select their favorite shots to print. Also, it can be used as a smartphone printer.” It comes with ten lens effects including ‘Magenta’ and ‘Monochrome’ as well as ten film effects including ‘Light Leak’ and ‘Color Gradient’. These two types of effects can be combined freely to create ‘100 Shooting Effects’. Furthermore, for the first time in the instax™ series, the lens effects feature a ‘degree control’ function, allowing users to finely adjust the effects such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired. In addition, the ‘Film Style’, which frames the photo for a more impressive instax™ print, and the ‘Wide Angle Mode’, which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of ‘100 Shooting Effects’, ‘Degree Control’, ‘Film Style’, and ‘Wide Angle Mode’ results in 100,000 possible expressions, making every shot a masterpiece.
“The camera body features a luxurious design that combines a black base with metallic materials. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots with manually rotating the ‘Print crank’,” he further added. Coinciding with the launch of the ‘WIDE Evo’, Fujifilm is also releasing the WIDE format film ‘BRUSHED METALLICS’ featuring the unique gradations and metallic-like texture.
The dedicated app※1 features a ‘Discover Feed’ function, allowing users to view worldwide ‘WIDE Evo’ users’ instax™ print images posted on social media along with the combinations of effects they used. This feature offers new ideas for photographic expression. Additionally, using Bluetooth※2, users can favorite the effects of instax™ print images displayed on the ‘Discover Feed’ and easily replicate the combinations on their ‘WIDE Evo’ via the app.
Fujifilm will continue to expand the world of the ‘instax™’ instant photo system that allows people to enjoy on-the-spot photo printing.
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