HIGH-END ANALOG INSTANT CAMERA INSTAX MINI 99™
- Featuring new analog functions — Freely manipulating light and color of a captured moment
- Releasing the mini-format film “PHOTO SLIDE” this summer, adding an extra flair to print expressions
Petaling Jaya — FUJIFILM Malaysia (Managing Director: Kensuke Aragane) announces the launch of the instax mini 99™ (mini 99™), a high-end model of the instax*1 series of analog instant cameras, which was released on 4th April 2024 locally.
The mini 99™ is an evolved version of the globally successful instax mini 90™ (mini 90™). It features new functions that use analog technology to further broaden the range of print expressions, such as ‘Color Effect Control’, which apply lights of different colors directly to a film to produce six different color expressions, and ‘Vignette Mode’, which reduces exposure around the edges to bring the focus to the centre of each picture. Print expressions can vary based on shooting conditions, allowing users to create unique instax prints with great flair.
Aragane proudly shared, “The camera body boasts leather-like matte texture that is comfortable to hold and presents a classic design with a premium look and texture suitable for the high-end model.”
He added, “Coinciding with the launch of the mini 99, Fujifilm is releasing the mini-format film ‘Photo Slide’, inspired by a photo slide mount, highlighting the impressive range of print expressions made possible with the mini 99™.”
“The new functions of the mini 99™: Color Effect Control and Vignette Mode can be combined with Brightness Control, using a dial on the side of the camera body, to further expand the range of print expressions. The new camera also inherits functions from the mini 90™, including Landscape/ Macro/Indoor modes*2 with enhanced image quality, Sports mode*2 ideal for shooting a fast-moving subject and Self Timer for group shots. Shooting modes for manipulating light are also available, including Bulb and Double Exposure modes,” explained Aragane about the features of the camera.
1. Fujifilm (Malaysia) Sdn. Bhd. Instax Division Assistant Marketing Manager Tan Shook Chin (陈淑晶)
2. Fujifilm (Malaysia) Sdn. Bhd. Managing Director Kensuke Aragane (荒金健介)
3. Fujifilm (Malaysia) Sdn. Bhd. Electronic Imaging & Instax Division Senior Sales and Marketing Manager Thomas Kwan (关颂熹)
In order to further expand the appeals of instax, including the mini 99™, Fujifilm released an updated version of instax UP! on 13th March. It is a popular instax smartphone app*3 that allows users to scan and save instax prints with a smartphone for easy digital conversion. The update adds an Album function. Users can create a collection of scanned instax images by theme, providing another way to enjoy instax. Fujifilm will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.
*1 instax is a trademark or registered trademark of FUJIFILM Corporation.
*2 The Indoor mode and the Sports mode are equivalent to the Party mode and the Kids mode in the mini 90™.
*3 instax UP! is a free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices such as iPhone. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
1. Fujifilm (Malaysia) Sdn. Bhd. Managing Director Kensuke Aragane (荒金健介)
2. atmos Malaysia Sdn. Bhd. Marketing Manager Ken Liew Zi Jian (廖子建)
While that has been our latest addition, we are also proud to announce a one-of-a-kind limited-edition T-shirt collaboration with atmos KL celebrating the phenomenal success of the ‘FUJIFILM X100VI’ (X100VI) camera. “This collaboration merges Fujifilm’s innovative camera technology with atmos KL’s cutting-edge street style. The limited-edition T-shirt showcases the X100VI alongside a design that pays homage to the camera’s iconic film simulations. The premium compact X100VI perfectly complements atmos’ brand identity, further amplifying the X100VI’s ongoing hype,” Aragane shared excitedly.
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